Search Engine Optimization
Many of you have certainly heard about SEO one day or another. SEO industry is growing each year because everyone wants to see his website in the top search engine results.
So what really SEO is ?
SEO is the art of optimizing the source code and the content of the website so search engines finds your website more relevant (for a given keyword) than all other websites. It is very difficult to optimize a website to top the first result but it is achievable.
SEO is not only a question of site optimization, it is also a question of links and traffic. You can optimize a website as much as you want, if no websites links to your, search engines will never display your website at the top of their SERP (Search Engine Result Page) if another website is as relevant to yours and have many websites linking to it.
Google optimization... since 2000, when someone talks about "Search engine" he mainly talks about Google. Why ? Google is dominating the search engine market. Even if Yahoo! and Bing have some search traffic, Google still is the #1. Many SEO techniques focuses only on Google optimization.
Differantiate the good and the bad
So, how to choose a good SEO specialist ? It is difficult... seriously. There is a phenomenal quantity of individuals that treats themselves as SEO experts, charging thousands of dollars to optimize your website, changing nothing to your search engine positionning. Also, when you optimize your website, you will see results only weeks or months later. Why ? Because search engines do not index all websites everyday... if you have a small website that doesn't change often, search engines are not visiting your website often... but if you have a website with dynamic content, search engines may visit your website every day... so after SEOptimizing your website you will have to wait to see results.
An example of bad SEO services is those offered by indians individuals. We don't say that every indian offering SEO is bad, but what we can see is that many many indians are starting little websites like blogs and SEO services to make some bucks without caring about their clients. We already anonimously tried a lot of SEO independants and the results are barely the same: bad. If you want to maximize your chances of ranking higher, you must ask an established company, not an independant who does this on is dorm room.
What is different with dotmedias ?
At dotmedias we know that SEO is a difficult thing and we already have optimized many websites, helping them ranking higher in SERPs. We offer many different services that focuses on your website, helping you getting traffic from paid and organic search results.
Let dotmedias apply SEO techniques to your website.
What Google says about Search Engine Optimization
If you want to read what Google has to say about SEO, just folow this link.