Why you should pay for press release writing and distribution ?
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Sending press releases is part of the business, so you have to do it one day or another. Some companies thinks they are able to do so by themselves but the fact is that if they have never done this before, the results may not be very good.
The job of a press release is to attract the media attention that will lead to interviews, articles on blogs, newspapers, television, radio, etc. If you never get anything like that with your press releases it’s because it’s not done in an efficient way. A press release has to be written in a certain way, following certain rules and explaining clearly something that is newsworthy.
The distribution part can also be complex for someone who don't know this. Finding the right newswire, finding the best category to submit too and comparing submission fees can be time taking. Some offers free distribution, some offers cheap distribution while some other offers over priced distribution. Sometimes it's a fixed price but it can also be a price per 100 words.
Created on: 2010-09-30
Last updated on: 2010-09-30
Tags
press release, press release writing, press releases
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