Using dashes to split keywords in a URL to help search engines
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Everybody knows that search engines needs a good bunch of relevant keywords to index the pages of your website, but sometimes people places keywords in a way that it does not help search engines ! We will give you a simply and very effective way to separate your keywords and we will also tell you what to avoid.
Dashes (-)
That keyword separator is doing a great job because search engines interprets it exactly like a space.
Example: http://www.dotmedias.com/press-release/2010/8/31/dotmedias-online-advertising-firm-now-offering-mobile-advertising-5c1f6adb-34f9-44f6-9fe1-ce47c30220ea.aspx
Underscores (_)
In the technical jargon of computers, underscores are very present and most of the time they are part of the word. Because of that, search engines does not interprets it like a keyword separator. When someone searches for "HRESULT E_FAIL", that person does not want to get results for E and FAIL, he wants to search exactly for "E_FAIL" because it means something specific.
Example: http://www.dotmedias.com/press-release/2010/8/31/dotmedias_online_advertising_firm_now_offering_mobile_advertising_5c1f6adb-34f9-44f6-9fe1-ce47c30220ea.aspx
Nothing to split keywords
This is the worst case scenario because the search engine cannot detect exactly where the word starts and stops so it have to guess. Sometimes it gets it right but not all the time. Because your URL is a bit confusing to the eyes of the search engine, you will not get very good results.
Example : http://www.dotmedias.com/press-release/2010/8/31/dotmediasonlineadvertisingfirmnowofferingmobileadvertising5c1f6adb-34f9-44f6-9fe1-ce47c30220ea.aspx
Created on: 2010-09-03
Last updated on: 2010-09-03
Tags
SEO, SEO Tip, Search Engine Optimization
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