Avoid Duplicated Content
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A common mistake made by webmasters trying to optimize their website to rank higher in search engines is that they think the more content they write, the more they will rank higher. Having duplicate content always penalizes a website. It penalizes a website in different ways. Let's examine some of them !
Multiple domains for the same website
This happens when you buy multiple (at least two) domains and configure the same website under those domains. It can also happen if you configure your website to answer at both "domain.com" and "www.domain.com". This particular case can sound strange but in the eyes of a search engine, the "www" and "non-www" form of a domain can lead to two different website.
Having multiple domains pointing all to the same website will make the search engine pick one domain as the "original content" and all other will be a lot less relevant to the eyes of the search engine.
Duplicate content inside a website
Like when you have duplicated content across multiple domains, the search engine will take one page as the "original content" and all other will be a lot less relevant to the eyes of the search engine.
Abusive content duplication
If you purchase multiple domains or create multiple identical webpages in the same website, search engines will be likely to identify you as a web spammer and sooner or later all your duplicated content websites will be removed from the search engine index.
Conclusion
It's very important not to have duplicated content because it only penalizes you in a way or another. We already made a 3-page website rank very high in Google without using bad inethical techniques.
Created on: 2010-09-03
Last updated on: 2010-09-03
Tags
SEO, SEO Tip
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